Privacy policy

Last updated: 10 November 2026

Who we are

Cowley's School of Motoring Ltd is responsible for your information. We're registered with the Information Commissioner's Office (ICO), registration number ZB667007.
Questions about your information: email info@cowleysschoolofmotoring.com or call 07521 141298.

Enquiries: your name, phone number, email address, postcode, whether you'd like manual or automatic, when you're free and anything you write, whether you use our contact form, the website chat, a phone call, a text, WhatsApp, email or social media.
Website chat: the chat on our website is answered by Elly, an AI assistant, not a person. It uses what you type to answer you, look up free lesson times and pass your enquiry to Michelle in our office if you ask or if it can't help. We save the conversation, the details you give (such as your name, mobile, email and postcode) and the page you were on, so our office can read it and follow up. Please don't put anything sensitive in the chat. If you'd rather talk to a person, call us or use the contact form.
Learners: the details above plus your date of birth, address, driving licence details, lesson bookings, progress, test dates, payments and any medical conditions that affect your driving, as set out in our terms and conditions.
Website use: our website host keeps standard technical logs (such as IP address, browser and pages visited) for security.

To answer your enquiry, find you an instructor and a lesson time, and arrange and teach your lessons (to take steps you ask for and to carry out our agreement with you).
To keep records of payments, as the law requires.
To run and improve our service, such as checking the website chat gives the right answers (our legitimate interests).
We don't sell your information, and we only send marketing if you've agreed to it.

Your instructor, so they can contact you and teach you.
Service providers who work for us, under contract and only on our instructions: Driving Instructor Assistant (Elly), our booking and enquiries system, including the website chat; Anthropic, the AI that the website chat runs on; HighLevel (GoHighLevel / LeadConnector), our texts, calls and customer records; Resend, which sends contact form enquiries to our inbox; Vercel, which hosts this website; and YouTube, for the tutorial videos (shown in privacy-enhanced mode).
Authorities and advisers, such as HMRC, our accountants, insurers or the police, where the law requires it or to deal with a claim.
Some of these providers (including Anthropic, HighLevel, Resend and Vercel) store or access information in the United States or elsewhere outside the UK. Where they do, the transfer is protected by UK adequacy regulations or the UK’s approved data transfer agreements.

Our website chat sets no cookies: it keeps the conversation in your browser only until you close the tab.
We don't use advertising or tracking cookies on this website.

Enquiries that don't go further: 12 months from our last contact.
Website chats: 12 months from your last message. If a chat becomes an enquiry, we keep it with that enquiry.
Learner records: 5 years after your last lesson, as set out in our terms and conditions.
Payment and accounting records: 6 years, as tax law requires.

You can ask to see the information we hold about you, have it corrected or deleted, restrict or object to how we use it, or have a copy to take elsewhere. Email us and we’ll reply within a month.
If you're unhappy with how we've used your information, please tell us first. You can also complain to the ICO at ico.org.uk.
Our terms and conditions cover how lessons, payments and data protection work once you're learning with us.